Upholstered furniture brings a new round of opportunities to the furniture market

The "Eleventh" Golden Week ended perfectly in the sweating battles of major businesses. Over the years, the "Eleventh" Golden Week has been regarded by merchants as the ultimate battlefield of the showdown, as is the furniture industry. As the saying goes "Golden Nine Silver Ten", October is the peak period for decoration and marriage. In order to seize the decoration boom in the last quarter of this year, furniture manufacturers and stores have launched various promotional measures to attract consumers. The reporter visited several home furnishing stores such as Red Star Macalline and Hundreds of Years, and still can feel the aftermath of the major home furnishing brands fighting in the Golden Week. It is reported that in this year's home furnishing sales war, furniture products continue to be popular, and software homes are favored by consumers.

The reporter interviewed the relevant person in charge of Shenzhen Hundred Years. He said that compared with solid wood and panel furniture, soft furniture has good comfort, beautiful appearance design, and gives users a more homey visual satisfaction to meet the differentiation of young people. Demand. He told reporters, "In recent years, the share of soft furniture in the home furnishing market has become larger and larger, and it has gradually become a consumer trend. During the 11th Golden Week, total home furnishing sales accounted for a relatively high proportion of the total annual sales It is the largest sales season of the year. During the 11th Golden Week, soft furniture continues to be popular, which can be regarded as the market's "vane" in the second half of the year. "

Various activities are held in the mall during the "Golden Week" to attract customers

An important product in the upholstered furniture is the sofa, mainly leather sofas and fabric sofas . The cloth sofa is novel in style and fashionable in style, and the leather sofa is distinguished and comfortable to sit in. It is understood that due to the improvement of living standards and the change of consumption concept, more and more consumers are not limited to traditional concepts in the choice of soft furniture materials. Many consumers will turn their attention to household products made of new materials when buying furniture. For example, the Zhihuashi first-class sofa under the Minhua Holdings exclusive functional sofa made of technical cloth has attracted many consumers' attention. The reporter also interviewed some customers randomly, and many customers expressed interest in this new sofa material. "Technical cloth material feels very novel. It combines the characteristics of leather with the advantages of cloth art. It feels very good. It is very suitable for families who prefer leather texture but have relatively limited furniture purchase budgets," one customer said. At the same time, I hope that more new materials will be launched in the future, so that people can more easily enjoy the convenience, fashion, health, and comfortable home life.

The continued popularity of soft furniture will bring a new round of market opportunities to the furniture market . I believe that various home furnishing brands will continue to develop and introduce new products to strive for a place in the fierce market competition. (Editor: Peter)